Sally Cronin of Smorgasbord is a tireless supporter of writers in general and a wonderful friend of Indies in particular. She regularly offers for free services that others charge an arm and a leg for. For example, in 2016 she built the Cafe and Bookstore which now includes 120 authors and some 500 books.

Now, Sally wants to build up on this and use it as a promotional platform. At least twice a week, she will do a Cafe and Bookstore Update featuring the authors who are in the bookstore with their latest release and a review of their previous books, or with the most recent review for their last release. With three authors per update, this also results in extra coverage, as she asks the authors to share on their own networks. This drives more traffic to the post, benefiting all authors in the Cafe.

The second best