The definition of Public Relations in business is“Public relations is a strategic communication process that builds mutually beneficial relationships between businesses and the public”

In the past my focus has been on book marketing, which did include how to reach potential readers with blogs, social media and as part of the writing community. Whilst this series will revisit those platforms along the way it is an opportunity to focus on some key areas of our public profiles that might influence the public to buy our books.

The focus this time is on you.. the author.

Last week I featured author biographies and I shared some tips that help to make you stand out from the ever growing number of authors on Amazon: Who are you? Why should I buy your book?

Part Three – Hitting the Red Carpet

Just imagine you are invited to the Oscars and are going…