The Spanish edition of The Istanbul Puzzle

Writing a bestseller – with sales of over 100,000 – is both an art and a craft. The skills of a writer and the techniques of marketing need to be applied. Here are some of the the things I learned on my fourteen year journey to seeing The Istanbul Puzzle translated into 10 languages with sales of over 112,000, including ebooks, at my last royalty statement.

1. Write a series. Readers like to have more than one book to read if they like the main character (they should like them too). And price the first one real cheap, once you have another one out, to get people reading with a low entry cost.

2. Write about popular themes. Love, adventure, crime are all popular. Reveal something too. Your voice will come through in the things you reveal.

3. Write shorter. 50-70k words is okay these…